Goodness in a new style: how "Children's Hope" has been updated

The charity project “Children’s Hope”, created at the initiative of Kyivstar and implemented in partnership with the dobro.ua platform, has received a new identity.
This rebranding is more than a visual change. This is an update that emphasizes the main values ​​of the project: care, support and hope for seriously ill children throughout Ukraine.

The Kyivstar, I AM IDEA and CSR teams worked on the visual update. Symbolically, the Kyivstar corporate star was transformed into a flower - a sign of recovery, care and life.

“Children’s Hope” is not just charity. This is a large-scale initiative that has been uniting Ukrainians since 2018 to save children with oncology, congenital heart defects and severe burns. Thanks to SMS support from Kyivstar subscribers, over 51 million hryvnias were raised. All initiatives within the project are implemented through dobro.ua.

“We are proud to be a reliable partner of “Children’s Hope” for the seventh year. Together with Kyivstar, we have implemented dozens of vital projects for medical institutions across Ukraine, saving children’s lives. The updated visual part of the project brings us even closer to those for whom we work every day — to young patients who need not only treatment, but also faith that they are not alone,” — Iryna Gutsal, director of the charity platform dobro.ua.

The updated identity gives each area of ​​assistance its own color, symbolizing the essence of support:
• Oncology — soft pink: peace and support;
• Cardiology — pastel red: energy and vitality;
• Burns — warm orange-brown: comfort and safety.

The new heroes of the project are also “Starziki” — little stars that now have emotions, movements, eyes, and even hands. They embody different emotions of children and adults: joy, care, inspiration.

“Kyivstar subscribers have been supporting the initiative through charitable SMS for almost 7 years. We believe that the updated image of “Children’s Hope” will inspire even more people to give hope to those who need it most. And together with our partner dobro.ua, we will continue to support the country’s medical system,” says Olesya Olenytska, Corporate Relations Director at Kyivstar.

Every month, thousands of people support “Children’s Hope” through dobro.ua.

Today, we have another chance to do something important together.