The keys to good deeds! Charity jewelry collection

Cote&Jeunot presents a charity jewelry collection created in collaboration with displaced designers. 

The Ukrainian jewelry brand Cote&Jeunot has presented a new collection "Keys", where each piece of jewelry reveals important stories and meanings. The face of the line is illustrator Masha Foya, who has created illustrations for The Guardian and The New York Times. The brand will donate a portion of the jewelry sales to help internally displaced persons.

Developed in collaboration with displaced designers, the new collection embodies deep feelings and values, transferring them to key-shaped pendants. Each of them not only symbolizes a home, but also represents deep feelings and values. It is love that only grows stronger through an open heart. It is hope that reveals faith in a bright and happy future. It is the comfort of a home with a warm family hearth behind the door. 

"You have a set of keys when you have a home. And home is the place where your pillars are. If the old ones are destroyed, only you can create new ones. If you give such a key, you give wishes that are valuable to this person," said Olena Yastreb, founder and designer of the brand, about the collection.

The choice of the collection's face was not accidental. The line was presented by Ukrainian illustrator Masha Foya, who has created illustrations about Mariupol for The Guardian Weekly and The New York Times. Through her work, the girl expresses herself and during the full-scale invasion, Masha clearly conveys in visual language everything that every Ukrainian family is experiencing now. Part of the proceeds from the sale of the Cote&Jeunot collection will be used to help the project of the Center for Social Projects of the Future on the dobro.ua platform, namely for the needs of Ukrainians who were forced to leave their homes and are staying in specially created shelters. In addition, together with dobro.ua, the brand will raffle off a series of jewelry among everyone who makes a donation of UAH 50 or more.

YOU CAN JOIN THE CAMPAIGN HERE

You can buy the collection on the brand's website and Instagram page.