The most important thoughts of the dobro.ua team

The dobro.ua team has many years of experience in charitable activities, fundraising and monitoring the implementation of projects of various sizes. Therefore, from time to time, we share our knowledge with the media we respect. We believe it is appropriate to share with you our current texts about good deeds during the war.

Given the thirteen years of experience working with hundreds of companies as part of the dobro.ua charity platform, there are several rules that can be useful to those who become part of big decisions and join charity. The main rule for me is that good should sound loud. Good deeds should and must inspire people, give them hope, become an example and a point of reference not only for the recipients of assistance, but also for company employees. But at the same time, we need to be very careful and environmentally friendly in our communications.

Tetiana Raikova-Pylypchuk, PR director of dobro.ua, told The page about useful rules for business.

We propose to figure out whether effectiveness in charity is about the amount of money raised or the number of projects in the media, or is it about the number of people who have received help?

It would be easiest to assess effectiveness by the amount of money raised and spent, because responsible foundations have to publish their accounts every year, undergo an audit and report to the tax authorities. But not everything is so black and white. 

There are many more nuances and components in the work of philanthropists. Let's take a look at them. How to determine the effectiveness of a charitable foundation and understand who can be trusted? 

This is what our communications manager told Ukrayinska Pravda. 

Avoid impulsive donations!

When you see an urgent or emotional collection, stop for a few minutes. Think about it: is there reliable information about this collection? Is there confirmation from other people or organisations? Does the foundation or person have competence in this area?

Tetyana Raikova-Pylypchuk, PR director of dobro.ua, told USI.ONLINE about emotional donations.