Is public charity a self-promotion?
21.07.2021 11:42
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Is public charity a self-promotion?
Three ideas on how to do good deeds: on the example of Sadochek brands, WOG filling stations network and Vodafone Ukraine
A large number of employees and business owners believe that when a company does charity in public, it looks like purely self-promotion. Based on these fears and worries, top management makes decisions whether to engage in charity quietly, or not to do it at all.
In the dobro.ua team, we believe that when a dilemma arises: to do charity work and talk about it or not to do it at all, then the choice becomes obvious.
How to distinguish charity from PR? Read in the text of our PR specialist Bogdan Berdnik for MC.today:
