Great love to little hearts

Charity campaign "Great love to little hearts" by "Sadochok" TM of PepsiCo in Ukraine was created to save as many children with the inborn heart diseases since the price of the implant is too high for a usual Ukrainian family.

From the 1st of April till the 31st of May 10 kopecks from every liter of sold "Sadochok" juice the company will transfer for the purchase of implants for children with the inborn heart diseases.

Every year around 4,500 children with the inborn heart diseases who require a surgery are born in Ukraine. There are many reasons for this - genetics, environment, heavy labors or diseases during pregnancy. Several years ago, the diagnosis meant that the child faced surgery or disability, in worst cases even death. Fortunately, for now much has changed for the better - medicine progresses, and even the most complex types of heart failures can be treated from birth. It is not necessary to conduct an open heart surgery. Due to special occluder-implants, it is possible to close the heart opening. They enter through a tiny incision and move through a vein to the heart. Such surgeries are done free by the Institute of Heart of M. Amosov by the best surgeons.
However, doctors can not afford to provide each child with heart disease with such an implant.

The price of an occluder depends on a problem it is supposed to solve. It varies from 30 000 to a 100 000 grivnas. And it absolutely unbearable amount for the average family. But now everyone can become a real superhero for little hearts with defects. Within The charity campaign by TM "Sadochok" together with the Ukrainian Philanthropic Marketplace funds will be raised for occluders for children from poor families from different regions of Ukraine. As stated - 10 kopecks from every sold liter of "Sadochok" juice or nectar will be transferred to help children with the inborn defected hearts. Choosing the occluder for each child will be based on individual data and according to the diagnosis.

"Some might think that 10 kopecks are a little amount, one little coin. But all over Ukraine, people drink juices of "Sadochok" TM and therefore 10 kopecks from every liter together represent a significant amount, which has the strength to save children's lives. Moreover, our consumers will not face the choice between charity and money since the price of the products will remain unchanged", says Hamid Alishov, head of Marketing, Juice category at PepsiCo company.

Our love to little hearts can save many lives and give them the future, the one they deserve - with friends, adventures, dreams and without mothers' tears. The partners of this charity project has also become so well-known trading network as METRO, Kopiika, Epicentr, Nova Liniia, OKKO and WOG. 

Kids whom you have helped:

Bogatyr Valeriy Myhaylovych, 25.09.2008, Sumy, Sumy Region.
Bondar Anastasia Sergiivna, 29.04.2013, Kyiv, Kyiv Region.
Golovachov Arkadiy Oleksiyovych, 14.05.2015, Mishkovo-Pogorilive village, Mykolaiv Region.
Ibraimova Ayshe Shevketivna, 08.05.2015, Kherson, Kherson Region.
Kopeyko Kira Evgeniivna, 14.02.2014, Kramatorsk, Donetsk Region.
Krepka Oleksandra Vadymivna, 11.09.2009, Vinnitsa, Vinnitsa Region.
Maslovska Anna Yuriivna, 14.03.2013, Kyiv, Kyiv Region.
Pylat Yuriy Volidymyrovych, 15.01.2012, Truskavets, Lviv Region.
Sergienko Elizaveta Andriivna, 10.04.2014, Rivne, Rivne Region.
Solomka Nazar Sergiyovych, 11.04.2009, Kremenchug, Poltava Region.
Sumtsov Artem Grygorovych, 12.12.2011, Trostyanets, Sumy Region.
Vavdiyuk Stanislav Andriyovych, 05.05.2014, Kivertsi, Volyn Region.
Voronenki Polina Dmytrivna, 03.06.2010, Nikopol, Dnipropetrovsk Region.
Yerokhina Yoanna Valentynivna, 11.08.2012, Berdychiv, Zhytomyr Region.
Zavgorodniy Ivan Andriyovych, 28.06.2010, Lugansk, Lugansk Region

Mayster Marya Igorivba, 14.08.2013, Beregomet village, Chernivtsi Region.
Popovichenko Maxym Olexandrovych, 22.10.2008, Kirovograd, Kirovograd Region.

Radchenko Eva Volodymyrivna, 12.11.2015, Demkivtsi village, Khmelnytskiy Region.
Rotar Rebeka Oleksandrivna, 16.11.2014, Cherlenovka village, Chernivtsi Region.

Pryjma Bigdana Sergiivna, 11.12.2015, Komysh-Zorya, Zaporizhzhya Region.

Shologon Maksym Andriyovych, 02.01.2009, Ivano-Frankivsk, Ivano-Frankivsk Region.

Taran Zahar Oleksandrovych, 05.07.2012, Korsun-Shevchenkuvskyj, Cherkasy Region.

Korzh Tetyana Valeriivna, 16.08.2013, Birkivka village, Menskyj District, Chernigiv Region.
Shcherbyna Albina Viacheslavivna, 05.05.2015, Dnipro, Dnipropetrovsk Region.

Samchyk Andrii Dmytrovych, 20.10.2011, Lytsk, Volyn Region.

Mishchenko Maryna Vadymivna, 05.03.2011, Pidgorne, Dnipro Region.

Donets Khrystyna Pavlivna, 18.11.2014, Zaporizhia, Zaporizhia Region.

Hordiichuk Mariana Viktorivna, 01.07.2015, Velyka Shkarivka, Khmelnytskyi Region.

Korol Anna Olehivna, 17.05.2011, Zhytomyr, Zhytomyr Region.

Savustian Mariia Vitaliivna, 01.06.2011, Boiarka, Kiev Region.

All detailed information and documentation can be found in Blog, Documentation and Photo section.