The history of the first Ukrainian charitable fundraising online platform dobro.ua began back in 2011 with the creation of the International Charitable Fund Ukrainian Philanthropic Marketplace. The founder and initiator of the creation of ICF UBB was the Victor Pinchuk Foundation, which founded the platform as an online investment-philanthropy to support and develop philanthropy in Ukraine through the active involvement of citizens. The main goal was to create an independent, effective, and fraud-free tool that helps Ukraine's charitable sector develop a culture of mass philanthropy.

On January 26, 2012, the presentation of the Ukrainian Philanthropy Market's innovative charitable platform took place at the 5th Davos round table on philanthropy e-philanthropy. Among the guests and the first to use the platform: Dmitry Shymkiv - at that time, the General Director of Microsoft Ukraine, Alec Ross, Senior Advisor on Innovation to the US Secretary of State, and Victor Pinchuk.

Over the 12 years of operation of the Ukrainian Philanthropic Marketplace, the Victor Pinchuk Foundation has provided financial and informational support to our activities, allowing us to develop and adhere to the principle that 100% of the funds donated to charitable projects are used exclusively for the needs of these projects. We do not deduct any administration interest from these contributions. Subsequently, we began to receive support from other organizations anФd philanthropists, which allowed us to become more financially stable, independent, and efficient. We always have been independent in making decisions and actions, relying primarily on the interests of our partner foundations, benefactors, and recipients of aid. After all, our primary goal is to ensure an independent, effective support platform that works based on the best international practices and principles of charitable work.

Now the Platform has raised more than UAH 680 million for charity, supported almost 8,000 projects, and won numerous national competitions and ratings in charity. More than 1.2 million benefactors supported projects on the site. More than 200 companies became partners, including large business representatives such as Kyivstar, WOG, Socar,

 Winner, Monobank, Danon, Vodafone, Bayer, Amway, Nova Poshta, Courage, Data Group, Coca-Cola and many others. The platform is also the leader among personal fundraising. Over the years, more than 200 opinion leaders, stars, journalists, TV presenters, athletes, politicians, bloggers have collected their personal fundraising campaigns to solve social problems.

On August 12, 2020, the International Charitable Foundation Ukrainian Philanthropic Marketplace announced a complete restart and updates of the largest charitable online platform in Ukraine. From now on, the Ukrainian Philanthropic Marketplace has become dobro.ua. Dobro.ua, a new innovative charitable online platform, was launched with financial support from the Victor Pinchuk Foundation. Today, more than ever, Ukrainian transparent and accountable organizations, representatives of socially responsible business and conscious, proactive Ukrainians have gained access to modern and practical tools and opportunities to provide charitable assistance and solve social problems. Dobro.ua is an updated fundraising platform from ICF Ukrainian Philanthropic Exchange and a place where hundreds of charitable projects from hundreds of verified organizations have been collected. On the 24/7 website, you can track the progress of fundraising for social projects in various spheres of life: from medicine to supporting local initiatives.